I get a kick out of advertisements that claim their product contains ‘real’ food …

When a processed, packaged product boasts that one of its ingredients is ‘real’, you have to wonder what else the product contains.

I decided to investigate a breakfast cereal that brags about containing ‘real’ strawberries, and sure enough the product contains freeze dried strawberries … ingredient number 23 of a whopping 38 ingredients.

Other interesting things about this ingredient list is that the word ‘sugar’ shows up 4 times, and on closer examination I discovered that there are an additional 4 types of sugars (honey, molasses, corn syrup and high fructose corn syrup) listed AND a chemical sugar (sucralose).

That’s 9 forms of sugar to go with those freeze-dried real strawberries!

Tomorrow morning I’m going to slice some really-real juicy ripe fresh strawberries onto my really-real bowl of brown rice and top it off with really-real almond milk.

Here is the complete ingredient list of the breakfast cereal I investigated. The numbers, indentations and colours are my additions.

1. Whole Grain Wheat
2. Wheat Bran
3. Sugar
     Berry Flavored Oat Cluster
          Toasted Oats
               4. Rolled Oats
               5. Sugar
               6. Soybean Oil
               7. Honey
               8. Molasses
          9. Sugar
          10. Rolled Oats
          Strawberry Flavored Apples
               11. Dried Apples
               12. Artificial Flavor
               13. Citric Acid
               14. Red #40
               15. Sodium Sulfite
          16. Corn Syrup
          17. Brown Sugar
          18. Natural
          19. And Artificial Flavor
          20. BHT [For Freshness]
21. Wheat Flour
22. High Fructose Corn Syrup
23. Freeze Dried Strawberries
24. Salt
25. Malt Flavoring
26. Natural And Artificial Flavors
27. Ascorbic Acid (Vitamin C)
28. Sucralose
29. Niacinamide
30. Pyridoxine Hydrochloride (Vitamin B6)
31. Reduced Iron
32. Folic Acid
33. Riboflavin (Vitamin B2)
34. Vitamin A Palmitate
35. BHT (Preservative)
36. Thiamin Hydrochloride (Vitamin B1)
37. Vitamin D
38. Vitamin B12

A new website called “What’s On My Food” www.whatsonmyfood.org has been launched. Its purpose is “… to loosen the pesticide industry’s control over global agriculture …” by making information available to the public through the power of computing.

Created by PAN (Pesticide Action Network) North America, What’s On My Food cross-references toxicology data from the US Environmental Protection Agency with the US Department of Agriculture’s Pesticide Data Program.

Brilliant!

One of the things that makes this website particularly exciting is it lists the pesticide residues found on both conventionally grown and organically grown food.

Featured are some 49 different foods in various preparation methods. For each of the 89 food entries you can discover if they contain residues which are:

1. Known or Probable Carcinogens
2. Suspected Hormone Disruptors
3. Neurotoxins
4. Developmental or Reproductive Toxicants

Yes … you read that right. Carcinogens, hormone disruptors, neurotoxins and toxins that disrupt human reproduction are all legally used to grow our food. 

That pisses me off!

Some of these chemicals are also finding their way into food grown using organic methods … we live in a closed system … everything affects everything else …

Let’s take a look at what this website says about one of my favourite foods, the Sweet Potato.

- 13 pesticide residues were found on the non-organic Sweet Potatoes; 4 of these same residues were present in the organic Sweet Potatoes grown in the USA; none of the residues were found in the imported organic Sweet Potatoes (there is no mention of what country this product was imported from.)

- The 13 pesticides included: 1 known carcinogen; 2 probable carcinogens; 1 possible carcinogen; 7 suspected hormone disruptors; 6 neurotoxins and 2 reproductive toxins.

Now I’m really pissed!

Eat organic. Grow organically. Hug organic farmers.

Let’s get real about what we eat.