Sep 09
I get a kick out of advertisements that claim their product contains ‘real’ food …
When a processed, packaged product boasts that one of its ingredients is ‘real’, you have to wonder what else the product contains.
I decided to investigate a breakfast cereal that brags about containing ‘real’ strawberries, and sure enough the product contains freeze dried strawberries … ingredient number 23 of a whopping 38 ingredients.
Other interesting things about this ingredient list is that the word ‘sugar’ shows up 4 times, and on closer examination I discovered that there are an additional 4 types of sugars (honey, molasses, corn syrup and high fructose corn syrup) listed AND a chemical sugar (sucralose).
That’s 9 forms of sugar to go with those freeze-dried real strawberries!
Tomorrow morning I’m going to slice some really-real juicy ripe fresh strawberries onto my really-real bowl of brown rice and top it off with really-real almond milk.
Here is the complete ingredient list of the breakfast cereal I investigated. The numbers, indentations and colours are my additions.
1. Whole Grain Wheat
2. Wheat Bran
3. Sugar
Berry Flavored Oat Cluster
Toasted Oats
4. Rolled Oats
5. Sugar
6. Soybean Oil
7. Honey
8. Molasses
9. Sugar
10. Rolled Oats
Strawberry Flavored Apples
11. Dried Apples
12. Artificial Flavor
13. Citric Acid
14. Red #40
15. Sodium Sulfite
16. Corn Syrup
17. Brown Sugar
18. Natural
19. And Artificial Flavor
20. BHT [For Freshness]
21. Wheat Flour
22. High Fructose Corn Syrup
23. Freeze Dried Strawberries
24. Salt
25. Malt Flavoring
26. Natural And Artificial Flavors
27. Ascorbic Acid (Vitamin C)
28. Sucralose
29. Niacinamide
30. Pyridoxine Hydrochloride (Vitamin B6)
31. Reduced Iron
32. Folic Acid
33. Riboflavin (Vitamin B2)
34. Vitamin A Palmitate
35. BHT (Preservative)
36. Thiamin Hydrochloride (Vitamin B1)
37. Vitamin D
38. Vitamin B12




Almond milk is easy to make at home … really!
The only time I filter my almond milk is when I am going to drink it on its own.
Ingredients
Still on the subject of breakfast, I am a big fan of making a pot of rice every few days and storing it in the fridge (still in the pot … why not? …saves on washing dishes and cuts down on my use of plastic containers that may leach nasty stuff into my low crap food.) I eat that rice cold, like a breakfast cereal.