One comes in compostable packaging, that will break down and add nutrients to the earth in less than a year.
The other comes packaged in a plastic jug, that will get tossed in a land fill, and still be recognizable in 100 years.
One, once opened is guaranteed to contain real juice … actual real juice, self contained in the same packaging that it grew in.
The other, says its fresh squeezed, but may have been sitting flavourless in a tank for up to a year.
One has a flavour that reflects the amount of sun it received when growing, and when it was picked, ensuring that each one will be a unique experience.
The other has a laboratory produced flavour from peels and oil based on a recipe, ensuring that each jug tastes exactly the same.
Find out more in Ms Allisa Hamilton’s book Squeezed: What you Don’t Know About Orange Juice